CAMBOND Successfully Completed MSDUK Accelerator Program 2021


15th Feb 2022 Cambridge


Cambond entered MSDUK October Cohort 2021 as the MSDUK Innovation Challenge Winner in Smart Building Energy and Net Zero Category to receive a 3-month cost and equity-free acceleration programme aimed to support ethnic minority owned businesses in the UK to build connections with global companies.


Unilever, WPP, Google and Dow among first corporations to back the new supplier diversity initiative that will see 300 ethnic minority businesses become supply chain ready.


MSDUK are offering more than just business growth. They help EMBs connect businesses with global brands as connections are just as critical as capital, and they provide the holistic support from expert entrepreneurs in networking, mental resilience, and leadership needed to succeed.


Cambond Co-Founder and CEO, Dr Xiaobin Zhao commented  “ This program helped CAMBOND to rethink what the customers really needs and taught us how to engage with customers with a deal. The program is full of real practical cases which can be translated into our daily practice”. He added that “ This program also helped to train our young team member to help them to kick-start their career development”. Joseph Bell, one of our kickstarters supported by government scheme, joined the MSDUK program from the beginning. He commented:  “ MSDUK Accelerator Program helped me to learn everything from customer discovery, customer profiling, customer engagement, MVP testing, product management to pitching training. This is a marvellous program which I have learned a lot. It transformed me from a data analyst into a confident marketing personnel. It gives me many tools for me to focus more on customer engagement”.


Cambond presented it’s pilot project with their most recently Royal Society Of Chemistry supported Graduate Internship Grant to develop eco-friendly bags in the final demo-day to MSDUK cooperate members. The company will endeavour to put all the learnings to speed up the business development process for the massive eco-packaging global market.

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